For this project, our goal was to inform consumers of all ages of the benefits of organ donation. Our objective was to find ways to engage with all audiences and get more people to register to become organ donors. We worked diligently with different ideas, concepts, and opinions to create this campaign.

Our theme emphasizes the importance of community and - alongside the website - aids in providing more information on the subject. As well, it elicits an emotional reaction, helping to persuade the audience.

Over the course of the six weeks in which this project was being developed, there were three checkpoints in which we were required to meet. After the checkpoints, the top five groups were to present at Fanshawe College's annual Industry Night in front of over 100 industry professionals.

We were fortunate enough to proceed to this checkpoint and be able to share our campaign with those who's positions we strive to reach for. Overall, I learned how to manage time, work with different opinions, and keep track of multiple working files at once.

In being the Project Manager, I aided each of my fellow teammates with each of their responsibilities as I have a well rounded knowledge in all aspects required of us. This project was the final assignment of my post-secondary career and I thoroughly enjoyed all of the aspects that accumulated to provide me with an exciting experience.